Advice for New Creative Directors

Philip VanDusen

Duration: 2m

Great creative directors don’t just tell designers what to do, their responsibilities go far beyond that. Part coach, referee, therapist, peacemaker and storyteller, CD’s are like octopuses with a hundred arms.

If you’ve recently been promoted to creative director, or are just learning the ropes in your new role, this video will tell you all you need to know about the critical skills that every new creative director must develop to succeed.

Philip VanDusen
Creative

About Philip...

With over 25 years of experience as a creative executive in strategic branding and graphic design, Philip has worked for some of the world's most successful global retailers, consumer products companies and branding firms. He brings to his clients and followers a unique blend of expertise gained from leading creative teams from both the client-side and agency-side perspectives.

As the Owner of Verhaal Brand Design, a branding consultancy in New Jersey, Philip’s agency specializes in brand strategy, graphic design and marketing for an international roster of clients.

Previously, Philip served as VP of Design for Global Snacks at PepsiCo, VP of Design at Old Navy and Executive Creative Director at the iconic branding firm Landor Associates. Past clients include Pepsico, P&G, Kraft Foods, Merck, Petsmart, Safeway, Chevron, Levi's Strauss & Co., Microsoft, Campbell’s and