Don’t Advertise, Tell your Brand’s Story (Part 2 of 3)

As digital platforms rose into popularity and took over the world, how did it affect the state of storytelling?

In today’s episode of 10MBA, Gabriel Malvar, the Executive Producer, Director & Co-Partner at The Extra MILE Productions (TEM) tries to take us back to the time immemorial and see how storytelling has evolved through the course of history.

As storytelling was handed down from generation to generation – from campfires to radio broadcasts, to the screens of old television sets from the 80s all the way to the colored channels of cable network, storytelling morphed along with the times.

And as new gadgets are introduced to the society, like smartphones, laptops, and tablets (with the powers of the internet), there is also an urge for our way to deliver stories to evolve.

This is the dynamism behind storytelling. It bends, curves, and patterns itself to any media it comes in contact with. And it is not stopping any time soon. As the world revolves, storytelling also changes.

Watch this 2nd part of this 3 part series for visual storytelling tips that you can use as you begin to craft narratives for your brand.