Find Inspiration Outside Your Industry


Duration: 8m

Do you ever feel like what you're doing is derivative? Like a lot of your ideas are just a copy? It's probably because the places you're mining for inspiration aren't broad enough. In this video, 37signals CEO Jason Fried talks to Chris about how important diversity of sources is when it comes to being inspired, and why it's especially important to get away from the things in your own industry to develop new and interesting ideas.

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